Many companies believe that “culture” is something written down into a document; and once it’s there, in black and white, it’s done. However, if the company and its employees don’t walk the walk and live their culture daily, it’s a useless piece of paper.
People also have a tendency to get nostalgic and think that as a company morphs from a start-up into a corporate behemoth, they can retain the exact same culture. That’s not possible; a company’s culture must change as the company grows, according to Patty McCord (pictured, right), workplace innovator, culture and leadership consultant, and former chief talent officer at Netflix Inc.

Watch full video: Former Netflix exec pursues radical shift in how tech firms treat employees