Company culture is hard to define, but it’s woven into everything a company does. It’s the reason employees love or hate their jobs, or customers can feel valued or ignored. Like reputation, it takes years to build a good culture, but only a few missteps to mess it all up. That’s why smart founders focus on developing company culture from day one and work like mad to protect it for the duration.

Read full article: 5 lessons for building a long-lasting company culture