For entrepreneurs, a strong company culture sets the tone for the entire organization. Patty McCord, keynote speaker, author, and executive coach, joins us on the latest episode of The Small Business Show. McCord is known for her co-authorship of the Netflix Culture Deck, a document on Netflix’s corporate culture approach, and it serves as a guide for numerous organizations. McCord has been featured on Harvard Business Review, NPR, Fast Company, and The Wall Street Journal.

A culture deck serves as a means of summarizing a company’s mission, core values, and ideal operating procedures. It’s something that many businesses contemplate when they get serious about culture and want to produce artifacts that help their employees understand it.