Snowbird—Want to build a better company culture? Stop being scared, stop using HR buzzwords nobody really understands, and stop—gulp—using so-called ‘best practices’ without making absolutely sure they really are just that.

Sounds a little frightening? Good! It’s the advice from Patty McCord, former Chief Talent Officer at Netflix, at her keynote address during O.C. Tanner’s first annual Influence Greatness user conference. While working at the video streaming giant for 14 years—starting from the ground up—McCord helped create a 124-page document called “Netflix Culture: Freedom & Responsibility,” which has been downloaded over 16 million times and called “the most important document ever to come out of [Silicon] Valley” by Sheryl Sandberg. And what’s Netflix’s so-called “culture deck” about?

Read full article: O.C. Tanner Influence Greatness 2017: Reinventing HR Means Going Back to the Basics